About

One operator. The systems behind $2.5B in exits, pointed at your business.

Ascendly is the productized local-business practice from Jeff Lerner, built on 25 years of marketing for companies that raised hundreds of millions of dollars. Same playbook. A price that makes sense for a local business.

25
years in marketing
30+
startups in the portfolio
$425M+
raised by clients
$2.5B+
in client exits

Ascendly started with a frustration. The small businesses Jeff hired, patronized, and knew personally were invisible online. The tools to fix that existed. Nobody was putting them together in a way that made sense for an owner who just wants to run their business.

Jeff spent 25 years building go-to-market systems for startups and growth companies, including senior roles at Google and AT&T and a portfolio of more than 30 startups that collectively raised over $425 million and exited for more than $2.5 billion. The playbooks that carried those companies work just as well for a plumber in Carlsbad or a dental practice in Encinitas. They were just never priced for them.

That is the whole idea. An expert doing the work, using modern tools to deliver it efficiently, with every price published. Not an agency with 40 clients per account manager. A partner who knows your business, watches your numbers, and shows up every month with a plan.

Jeff Lerner

Founder, Ascendly

  • 25 years in marketing
  • Senior roles at Google and AT&T
  • $425M+ raised across client portfolio
  • $2.5B+ in client exits
  • Author of Nobody Knows What You Do (Fall 2026)

Jeff lives in San Diego, coaches youth baseball at La Costa Youth Organization, and volunteers weekly at Rancho Coastal Humane Society.

Three commitments, kept monthly.

We work with you, not at you.

You talk to the person doing the work. No account managers, no handoffs. That is not scalable. It is also the point.

We measure what matters.

Calls. Leads. Booked jobs. If the work does not move those numbers, we change the work.

We say what is true.

If you do not need an upgrade, we will not suggest one. If something is not working, we tell you before you ask.

Ascendly is from the team at Misnomer Marketing, Jeff's brand and category strategy practice for funded startups.

See where you stand before you spend a dollar.

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