Patients pick a dentist in thirty seconds, from a map and a rating.
A new patient is worth thousands over their lifetime, and the decision that wins them takes half a minute: a map-pack ranking, a review score, and a quick look at your site to see if it feels current and takes their insurance. I build dental sites that win that half minute, and I connect them to the review and recall systems that keep the chair full.
Lakeview Dental Studio
4.9 · 212 reviews · Family-owned · 18 years
AllPro National Services
3.8 · 1,904 reviews · Call center
QuickFix Franchise Co.
4.0 · 640 reviews · Franchise
The family business winning the search. That is the job.
What your customers are typing right now
These are local-intent searches: someone nearby, with a problem, ready to pick a company. My job is making sure the answer is you, and that the page they land on turns the visit into a call.
Three things I know about marketing a dental practice
The map pack is the front door
Three practices show on the map. Everyone else is invisible. Ranking there is a solvable problem of profile, reviews, and site structure.
Insurance is the first question
Patients bounce from any site that makes them call to find out if they are covered. The insurance list belongs on the homepage.
High-value services need their own pages
Implants and Invisalign are researched for weeks. A practice with real pages for them captures patients the general dentist down the street never sees.
What I would build for a dental practice
Here is one direction, drawn as a concept homepage. The layout follows the positioning: a price-forward shop, a portfolio-led builder, and a booking-first practice need structurally different sites, and we choose yours together before I design a pixel.
This concept's direction: Booking-first
Now welcoming new patients. Most PPO insurance accepted, online booking in under a minute, and Saturday hours twice a month.
New patient visit · $129 · Exam, x-rays, and cleaning
Cleanings and checkups the whole household can book together.
Free consult with a scan, financing from $99 a month.
Planned, placed, and restored in one practice.
“Booked online Sunday night, was in the chair Tuesday. Zero paperwork at the desk.”
New patient, Bellevue · Google review
Built for how dental patients actually decide
A $500 AI site gives every dental practice the same template with the nouns swapped. I build in the opposite direction: from your market, your competitors, and the searches above, at a published price, live in 15 business days.
In your build
- A homepage that answers the three patient questions fast: are you taking patients, do you take my insurance, can I book online
- Service pages for the high-value treatments: implants, Invisalign, cosmetic, each built for its search
- Online booking integrated with your practice management software
- A review engine that asks every happy patient at the right moment
- Google Business Profile optimization aimed at the map pack
- New-patient specials with a clear first-visit walkthrough
See where you stand before you spend a dollar.
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