Your work is visual. Your website should be your best salesperson.
Landscaping is bought with the eyes. The customer is imagining their own yard, and the site that helps them see it, with real projects, real neighborhoods, and a clear path from idea to estimate, wins the walkthrough. I build landscaping sites as portfolios with a sales engine underneath: project galleries that rank, maintenance plans that recur, and a quote flow that filters tire-kickers.
Evergreen Yard Co.
4.9 · 212 reviews · Family-owned · 18 years
AllPro National Services
3.8 · 1,904 reviews · Call center
QuickFix Franchise Co.
4.0 · 640 reviews · Franchise
The family business winning the search. That is the job.
What your customers are typing right now
These are local-intent searches: someone nearby, with a problem, ready to pick a company. My job is making sure the answer is you, and that the page they land on turns the visit into a call.
Three things I know about marketing a landscaping company
The buyer decides with their eyes
A text-heavy site loses to a competitor's photo of a finished patio every time. The gallery is not decoration. It is the argument.
Two businesses in one
Design-build projects and monthly maintenance are different customers with different economics. Most sites smear them together and sell neither well.
Estimates eat your week
Driving to quote a job that was never in your price range is the most expensive hour in the business. The site should qualify before you drive.
What I would build for a landscaping company
Here is one direction, drawn as a concept homepage. The layout follows the positioning: a price-forward shop, a portfolio-led builder, and a booking-first practice need structurally different sites, and we choose yours together before I design a pixel.
This concept's direction: Portfolio-led
Design-build outdoor living and monthly maintenance, with 90 finished projects you can walk through online.
Patios, pergolas, and kitchens, designed in 3D first.
Planting plans that survive year three, not just the photo.
Weekly or biweekly routes, one flat monthly price.
“The 3D design sold my spouse before the first shovel hit the ground.”
Homeowner, Raleigh · Google review
Built for how landscaping customers actually decide
A $500 AI site gives every landscaping company the same template with the nouns swapped. I build in the opposite direction: from your market, your competitors, and the searches above, at a published price, live in 15 business days.
In your build
- Project galleries organized by job type and neighborhood, built to rank for design searches
- A separate maintenance page selling the recurring plan, with route-area pricing
- A quote form that captures yard size, budget range, and photos before you commit an hour
- Seasonal pages for the work that spikes: turf in summer, cleanups in fall
- Your reviews placed against every call to action
- Before-and-after sliders that do the selling on mobile
See where you stand before you spend a dollar.
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